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DickersonBakker AI Content Strategy

faith_based_cluster_DB

Industry

Nonprofit/Charity

Challenge

DickersonBakker, a nonprofit consulting firm, wanted to target the faith-based sector more effectively but lacked keyword rankings and website content aimed at that audience.

Results

By implementing a faith-based topic cluster strategy and leveraging HubSpot’s AI blog tools, Bluleadz streamlined content creation, positioned DickersonBakker for higher search visibility, and set the foundation for growth in this new vertical.

Key Product

www.dickersonbakker.com/
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About DickersonBakker

DickersonBakker provides strategic consulting for nonprofits, offering fundraising solutions, capital campaign support, executive search, and grant services. They work with a variety of nonprofit organizations, including faith-based groups.

The Challenge

DickersonBakker wanted to:

  • Expand their reach into the faith-based nonprofit sector.
  • Rank for relevant keywords that their target audience searches for.
  • Create content that would attract and engage leaders in churches, Catholic schools, and faith-based organizations.

The Solution

Bluleadz developed and launched a faith-based content strategy built around HubSpot’s SEO tools:

  • Topic Cluster Development – Created core clusters such as Fundraising Ideas for Catholic Schools, Church Fundraising, and Faith-Based Nonprofit.
  • AI-Powered Content Outlines – Used HubSpot’s AI blog generator to rapidly produce detailed outlines for each post.
  • Optimized Blog Content – Crafted posts like How to Build a Strong Church Administrative Staff and Exploring the Different Roles in a Catholic Church to align with high-value keywords.

This approach ensured a steady flow of optimized, relevant content to strengthen DickersonBakker’s authority in the faith-based space.

The Results

The strategy produced several key outcomes:

  • Faster content production thanks to AI-generated outlines.
  • Improved SEO targeting for faith-based nonprofit keywords.
  • Established a content foundation to drive long-term organic growth in a new vertical.

With this strategy, DickersonBakker is better positioned to serve, and be discovered by, faith-based nonprofits nationwide.

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