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NoGag Orion Innovations AI Marketing Strategy

NoGag_SEO_results

Industry

Healthcare

Challenge

NoGag, a new product by Orion Innovations designed to suppress the gag reflex, needed a marketing strategy to drive website traffic, capture leads, and boost sales.

Results

By implementing a targeted SEO strategy with keyword research and topic clusters, Bluleadz increased NoGag’s organic traffic and contributed to record-breaking month-over-month sales.

Key Product

3 pack NG

About NoGag

NoGag is an innovative healthcare product that helps individuals with hypersensitive gag reflexes—whether at the dentist, brushing teeth, or swallowing pills. In addition to selling directly to consumers, NoGag also markets to dental offices.

The Challenge

As a new product, NoGag faced several challenges:

  • Low brand visibility and limited organic website traffic.
  • Need for lead generation to attract both consumers and dental professionals.
  • Desire to establish an ongoing content strategy that would drive traffic and nurture prospects through the sales funnel.

The Solution

Bluleadz developed and executed a comprehensive SEO strategy:

  • Keyword Research – Identified high-value terms relevant to NoGag’s audience.
  • Topic Clusters – Created three core content clusters: Swallowing Disorders, How to Get Rid of Gag Reflex, and Gag Reflex. Later added How to Swallow a Pill as an additional topic.
  • AI-Driven Content Outlines – Used HubSpot’s blog AI tool to streamline content planning and production.
  • Ongoing Publishing – Consistently produced and optimized blog content to capture search demand.

The Results

The SEO strategy produced measurable results:

  • Organic traffic growth with a positive overall trend.
  • Record-breaking sales month-over-month since implementation.
  • Stronger brand awareness and a foundation for future lead nurturing.

By pairing SEO best practices with consistent content publishing, NoGag established a scalable, long-term strategy to grow visibility and drive conversions.

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