The Challenge
Centre Technologies wanted to:
- Enhance local SEO for service pages targeting cities like Tulsa, Austin, Dallas, Houston, and San Antonio.
- Ensure content felt personalized for each location to improve relevance and search visibility.
- Increase the likelihood of appearing in “near me” searches for IT services in their operating areas.
The Solution
Bluleadz implemented a streamlined local SEO process:
- Service Page Cloning – Selected core service pages (e.g., Dynamics 365) and cloned them for each target city.
- Localized Copywriting – Rewrote each page to speak directly to the city’s audience, incorporating location-specific keywords relevant to the IT industry.
- SEO Optimization – Updated headings, body copy, and meta descriptions to align with local search intent.
This process was repeated for each service in every target city, creating a robust set of highly relevant, location-focused pages.
The Results
By tailoring content to each city, Centre Technologies strengthened their local market presence and positioned themselves as the go-to IT partner in every location they serve.
