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Infocap Custom Website Project

infocap_home

Industry

Technology

Challenge

Infocap needed a fully custom website with copy tailored to three distinct audiences—healthcare, government, and finance—while maintaining a cohesive brand experience.

Results

By leveraging HubSpot’s smart content functionality, Bluleadz customized messaging and modules to address the unique pain points of each vertical, creating a more personalized and engaging user experience.

Key Product

infocap.ai/
Infocap_square

About Infocap

Infocap delivers human-centric automation solutions, helping organizations streamline processes while keeping the human element at the forefront. Serving healthcare, government, and finance industries, they co-innovate solutions to solve critical challenges and drive extraordinary value.

The Challenge

Infocap approached Bluleadz with the need for:

  • A complete website design and copy refresh to align with their evolving brand.
  • Industry-specific personalization to resonate with healthcare, government, and finance audiences.
  • A user experience that speaks directly to each visitor’s unique challenges and priorities.

The Solution

Bluleadz designed and built a new website in HubSpot CMS, implementing smart content to dynamically tailor messaging for each audience:

  • Personalized Headlines and Taglines – For example, government visitors might see “Co-innovating Government Solutions for Extraordinary Impact,” while healthcare and finance audiences received equally relevant headlines.
  • Subtle Copy Adjustments – Tweaks across page copy ensured each audience felt understood and addressed directly.
  • Modular Design – Flexible HubSpot modules allowed for easy updates and continued optimization.

This approach ensured that every visitor experienced a site that felt built for them, reinforcing trust and relevance.

The Results

The personalized website experience:

  • Improved chances of engagement by aligning messaging with audience-specific pain points.
  • Increased relevance for visitors, boosting the likelihood of conversions.
  • Provided a scalable foundation for future content personalization and optimization.

By speaking directly to each industry’s needs, Infocap’s new site positions them as a trusted, innovative partner in intelligent automation.

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